The war in the Middle East has triggered a nightmare scenario for the global energy system, slashing so much supply that consumers around the world must both pay up big and lower consumption.
The effective closure of the Strait of Hormuz, a narrow channel along the Iranian coast, has stopped the passage of 20 per cent of the world's oil and liquefied natural gas since the US and Israel began airstrikes on Iran on February 28.
Meanwhile, ongoing strikes by Iran and Israel have targeted Middle East energy infrastructure, doing damage to gas fields, oil refineries, and terminals that industry representatives say will take years to repair.
All of that adds up to what the International Energy Agency has already called the worst global energy disruption in history, eclipsing even the Arab oil embargo of 1973 that caused fuel shortages and triggered widespread economic damage.
"You're not going to conserve your way around this. What it's going to translate to is price rises high enough that people stop consuming," said Dan Pickering, chief investment officer for Pickering Energy Partners.
So far, the crisis has removed about 400 million barrels - about four days of world supply - from the market, triggering price increases of around 50 per cent.
Oil, gas, and their refined byproducts are critical to many parts of the modern world, from fuelling cars, trucks and planes, to powering homes and industry, to producing plastics and fertilisers.
"The breadth of what is at risk here in fuels, chemicals, LNG and fertiliser inputs is what makes this moment qualitatively different from previous episodes of Gulf tension," said Aditya Saraswat, senior vice president at consultancy Rystad Energy.
Energy price shocks also fuel inflation, hitting consumers and businesses hard. This has become a major political liability for US President Donald Trump as he seeks to justify the war to the American public.
Trump has assailed NATO allies over their lack of support for the US-Israeli war against Iran, calling the longtime US allies "cowards".
Global benchmark oil prices have already risen more than 50 per cent to over $US110 a barrel since the war started. The impacts are more pronounced for Middle East crudes – a staple for Asian economies – with prices hitting records near $US164.
That has translated to soaring prices for transport fuels, pressuring consumers and businesses across the globe, and triggering government action to conserve supplies.
On Friday, the International Energy Agency outlined other proposals to reduce demand, such as working from home and avoiding air travel, which has already been severely disrupted after the war forced the closure of key Middle Eastern hubs.
The IEA earlier in March agreed to make a record 400 million barrels of oil available from emergency stockpiles. But analysts say the measure is too small since 400 million barrels covers only about 20 days of the war's impact.
Natasha Kaneva, a JP Morgan analyst, said reducing demand was the only solution when supplies fall short.
"The market is facing an acute shortage of products … that cannot be consumed simply because they are not available," she said.
For everything that remains, prices are surging.
Jet fuel prices in Europe, for example, hit a record of around $US220 per barrel - a cost that is likely to filter down fast in the form of more expensive airline tickets.
In the US, which imports very little Middle Eastern oil, retail petrol prices are up more than a dollar a gallon since February 28 to around $US4 a gallon.
Natural gas prices in Europe and Asia are soaring after tit-for-tat strikes by Israel and Iran in recent days slammed Gulf gas installations. Consumer power costs could also leap.
The war also threatens food supply. It has severely disrupted fertiliser markets because about a third of global trade in fertilisers typically passes through the Strait of Hormuz and is now stuck.