Tourists are being encouraged to stay on a dairy farm and nibble their way through cheese and yoghurt while international travel remains grounded.
The push is a collaboration between online vacation site Airbnb and industry body Dairy Australia, who intend to publish 12 self-guided driving tours through major dairying regions.
These tours are being promoted as ‘Dairy Destinations’ and stretch from Margaret River in Western Australia to the Sunshine Coast in Queensland and southern Tasmania.
South Australian farmer Sheree Sullivan runs Udder Delights, a cheese cellar door.
“Udder Delights is thrilled to be just one of the many stops along the Adelaide Hills Dairy Destinations itinerary,” Ms Sullivan said.
“We welcome guests from around the country to visit our beautiful cellar door to enjoy our blues and our bries, our chevres, camemberts and more.”
Victoria will host three Dairy Destinations: Murray, Great Ocean Road and Gippsland.
Dairy Australia spokesperson Emily Coulson said the body was excited to be showcasing Australia’s world-class dairy industry.
“You don’t have to go far for great dairy,” Ms Coulson said.
“Dairy Destinations takes the guess work out of planning memorable road trips throughout our incredible dairy regions.”
Airbnb Australia and New Zealand country manager Susan Wheeldon said the company was thrilled to welcome dairy farmers as Airbnb hosts.
“Whether it’s a spare room, converted barn or entire farm, hosting allows people to take typically their most significant asset and turn it into an income engine that can help with living costs,” Ms Wheeldon said.