Farmer engagement key to profitability for Australia's dairy industry

Australia’s dairy farmers must embrace educational opportunities to better adapt to industry challenges and drive future growth and profitability. That’s according to 2018 Nuffield Scholar and Victorian dairy farmer, Shannon Notter, who with support from the Gardiner Foundation investigated global measures to increase adoption of research and development and identify what high performing dairy farm businesses are doing to maintain consistently profitable businesses.

Travelling in the United States, Czech Republic, the United Kingdom, Ukraine, Kenya, New Zealand, Europe and South Africa, Ms Notter visited successful dairy businesses across various operating environments and talked to industry leaders to identify methods and tools that are driving farmer engagement.

“Business operating environments are constantly changing, which is creating a number of challenges for the global and Australian dairy industry,” Ms Notter said.

“To improve and maintain profitability, it’s imperative that the Australian dairy industry is proactively engaging with and adopting the latest research and development.

“The Australian dairy industry is well supplied in research and development, but the level of farmer engagement and uptake of key research outcomes that would drive business and industry growth is low.

“This is in stark contrast with what I saw in Ireland and New Zealand, where there were high levels of farmer engagement, uptake of research and development, and greater interaction with industry bodies.”

Ms Notter said encouraging farmers to better utilise research and development outcomes would not only create more sustainable businesses but enhance on-farm operations by maximising management potential.

Travelling in Somerset in the UK, she met dairy farmer Neil Baker, who has been able to experience successful business growth through a focus on production.

“Through greater education, the business has been able to increase productivity and profitability by focusing on genetics and improvements in scale and process efficiencies,” Ms Notter said.

“Aiming to grow the dairy business to run 2500 head, cows are milked three times a day through one 80-bail rotary in a high input, high output system.

“By engaging with educational opportunities and research and development progress, the Baker business has been able to grow by 100 cows per year since implementing change in 2008.

“Benchmarking against regional and national groups has been a pivotal tactic the business has implemented to maximise the potential of his operation.”

In her report, Ms Notter said it was critical that the level of farmer engagement increases, so businesses and industry can experience a greater return on investment for the money and levies contributed to research and development activities.

“Australian dairy businesses need to place a greater priority on setting clear business goals and targets, including benchmarking business performance.

“Implementing a clear industry-focused strategy will facilitate greater profitability, sustainability, and drive confidence for further investment, growth and continual industry-improvement.

“The dairy industry is facing many challenges including changing consumer trends, increasing government regulations and increased volatility in both markets and climate, which is altering the skillset required by farmers to operate sustainable, profitable businesses.”

Ms Notter said the Australian dairy industry was in decline and enhancing business profitability was central to creating sustainable dairy farm businesses and better utilising growth opportunities in domestic and international export markets.

“The global demand for dairy products is increasing and the Australian dairy industry is well placed to take advantage of the growth in population and demand.

“Australia’s close proximity to Asia, which is the largest consumer growth region, and Australia’s reputation for producing safe, high quality products, should put it at the forefront of growth and opportunity.”