Seed brands grow together

DLF will consolidate its brands PGG Wrightson Seeds, Agricom, AusWest Seeds and Stephens Pasture Seeds into a single channel called DLF Seeds.

DLF has owned and operated the brands since 2019.

A Danish farmer’s co-operative established in 1872, DLF says its leading edge research and product development has created value for its customers throughout its 150-year history and seen it grow to 2000 employees in 22 countries.

Australia’s general manager for the group, John Stewart, said DLF Seeds would provide the same great service and products as the existing brands had done for 80 years in Australia, while embracing 150 years of experience at DLF and the advantages that came with a global network.

"As DLF Seeds we will provide a simpler distribution model enabling customers to source our full range of products and services from the one place,“ Mr Stewart said.

“Our research and product development efforts will be enhanced by a global network of skilled, passionate and committed people.

“As we move toward the official date for our name change on February 1, the market can expect to see a change in the branding across our staff uniforms and other resources and communications.”

Mr Stewart said DLF's values of innovation, global synergies, environmental sustainability and empowerment underpinned its vision to remain and grow as Australia's leading pasture seed company.

“Our team is excited to join together and continue to provide Australian retailers and farmers with the same quality seed and service they know and trust, under the DLF Seeds banner.

"Ultimately, operating as DLF Seeds will allow us to do things faster, smarter and better.“

For inquiries relating to the DLF Seeds branding change, contact