The Riverine Herald enjoyed success at the recent Victorian Country Press Association (VCPA) awards in Melbourne.
The Riv won the Best Digital Advertisement Award.
The winning entry showcased an innovative website skin created for the Rich River Golf Club, which was prominently featured on The Riv’s website.
“Well laid out, eye-catching advertisement, great use of design and effective ad placement. Utilises the advertising space available on the webpage well. Each section has a clear call to action and an enticing message for the viewer. Overall, a great use of a digital advertising asset,” judge Peter Clark said.
The triumph underscored the publication’s commitment to excellence in digital advertising, which continues to rapidly evolve.
Advertising manager Laura Buckley said it was terrific to be recognised with the honour.
“This accolade is a testament to our team’s dedication to staying ahead in the dynamic world of digital advertising,” Ms Buckley said.
“The website skin created for Rich River Golf Club exemplifies the endless possibilities that digital platforms offer for engaging and interactive promotional content.”
Digital advertising has become an indispensable tool for businesses and organisations looking to connect with their target audiences.
The Riv continues to explore innovative ways to harness the power of digital media, providing advertisers with a platform that goes beyond traditional boundaries.
The Riv also earned recognition in a number of editorial categories.
Sports reporter Josh Huntly was Highly Commended for his story on Echuca Football Netball Club trainer Vince Jessen.
Photographer Steve Huntley received two Highly Commended honours for his photos titled “Double Act” and “Rising Fear”.
The newspaper was Commended in the Overall Newspaper Excellence category.
“The Riverine Herald is a commendable example of a comprehensive all-round publication,” judge Darren Robinson said.
“Notably, its outstanding local segments including ‘Reflections from our past’ provide a detailed tapestry of local history and is aided with the ‘fun fact’ breakouts.
“The ‘Community Billboard’ encouraged non-for-profit entities to contribute their newsworthy snippets which may have otherwise been excluded.
“Advertising was also very reasonable. It is evident that a great deal of pride and consideration has gone into creating purpose-driven house ads rather than taking a quick approach to ‘fill a gap’.
“The Riverine Herald upholds an impressive standard in photography and often included supplementary images to complement the hero photo of stories which spanned multiple pages. This is helpful in enhancing the reader’s experience.”