Network continues to grow

Sunrise Ag owners Steve and Luke Ayling and O’Connors chief executive officer Gareth Webb.

O’Connors is increasing its reach after buying the full Sunrise Ag dealerships in Swan Hill and Ouyen and the Case IH broadacre component of the Mildura outlet.

O’Connors chief executive officer Gareth Webb said the Sunrise Ag dealerships were a good fit for the business and the expansion helped reinforce the strength of the O’Connors’ network.

“The Sunrise Ag location at Ouyen represents a strong broadacre farming area where we have considerable knowledge and experience, while Mildura and Swan Hill have more agricultural diversity where we can work to expand the reach of Case IH smaller horsepower machinery,” Mr Webb said.

“That diversity is exciting for us and we see a lot of opportunities across the three locations.

“We have 58 years of experience in the agricultural machinery industry, representing the Case IH brand, and building a reputation for outstanding service, and second-to-none knowledge of the industry and commitment to our customers.”

This most recent expansion extends O’Connors’ footprint from Ballarat in southern Victoria, north to Condobolin in the NSW central-west, and east to Corowa and Shepparton, linking up the dealership network. It follows last year’s acquisition of former Agrimac dealerships in Ballarat and St Arnaud.

Case IH general manager Pete McCann welcomed the news and said it helped secure the Case IH brand in an important agricultural area.