A highlight on the Echuca-Moama calendar, Winter Blues Festival was officially launched for its 25th anniversary edition on Thursday, July 24.
Well-attended by organisers, volunteers, performers and festival-goers, it was an opportunity to warm into the jam-packed weekend ahead.
WBF committee chair Laurelin Berick welcomed guests to Echuca wharf, where one of 24 stages is set for the tunes.
Ms Berick proudly reflected on the event’s uniqueness and contribution to the twin towns over the past 25 events.
“In a time when lots of festivals are folding, Winter Blues is still kicking, and it’s thriving,” she said.
“I think it’s because of our community-driven model, and our loyalty, and our vibe and our values ... we are proud to be one of the most accessible and affordable music festivals in this country.
“We anticipate welcoming more than 15,000 attendees, with an economic boost of more than $17 million in direct and indirect spend to this region this week.”
Campapse Shire Deputy Mayor Jessica Mitchell officially declared the festival open, encouraging attendees to “explore the town, support local and ... hit the dancefloor”.
The launch was soundtracked by WBF repeat performers The Windsavers, one of more than 60 acts ready to rock out.
For the full lineup and program, head to tinyurl.com/4fdv97y6