Machinery & Products

O’Connors claim the Case IH crown yet again

By Dairy News

CASE IH dealer O’Connors has once again claimed the title of Case IH Dealer of the Year for dealers with three branches or more, presented at an awards ceremony in Tasmania last month.

It’s the fourth year in a row O’Connors has claimed the top award, topping off a big 12 months for the company, which saw it undergo significant expansion of its dealer network last year.

Started in Birchip in 1964, the business is now the largest dealer in the Case IH network, with branches in Birchip, Warracknabeal, Horsham and Shepparton in Victoria; Corowa, Forbes, West Wyalong, Grenfell and Condobolin in NSW; and Bordertown in South Australia.

It now employs more than 200 staff across its 10 dealerships.

O’Connors’ chief executive Gareth Webb said the award was recognition of the hard work of all their staff and the commitment to their customers.

“Last year was a massive year for us, taking on an additional four outlets and to make it happen we needed so much from our executive team and they delivered and we can’t thank them enough," Mr Webb said.

Case IH’s Australia/New Zealand general manager Pete McCann said the award was well deserved and congratulated the whole O’Connors team.

“To win this title four years running says a great deal about this business and the team they’ve assembled across all their dealership locations," Mr McCann said.

The Dealer of the Year results rely on an objective ranking, based on factors including finance and business management, performance in sales and marketing, and parts and servicing, Advanced Farming Systems Certification and total market share.