MACHINERY DEALERSHIP Haeusler’s reached a milestone on April 2 as the business held the opening of its new Shepparton location.

Having moved further north of Shepparton at the end of last year, director Martin Haeusler said it was evident that a bigger business space was needed.

“We saw the business would grow once we put the right things into it and we knew that where we were would not suffice into the future,” he said.

“We always knew that the business would grow, so that’s why we purchased the land back then (in 2003) and now we’ve hit the fruition of the project and our dream was to get the place built and we’ve finally got it built.”

Mr Haeusler said while John Deere made up the most of its product line, the company also sold Kuhn, Goldacres, Gason and Wacker Nueson products.

“It’s all about the customer,” he said.

“That’s why we’re here. If we can engage with the customer and service them a lot better (it’s a positive) because they are the most important thing to us.”

Speaking at the opening, John Deere Australia and New Zealand managing director Peter Wanckel said technology was a game-changer for the industry.

“We are continuing to build and develop products but what we are really excited about are the new technologies that we are bringing to the market, which just provides more opportunity for farmers to become more productive and efficient in their operations,” he said.

Haeusler’s Shepparton is now located at 375 Goulburn Valley Hwy, Shepparton North.