The Norco Co-operative has secured a landmark expansion deal with major supermarket chain Coles, which is expected to increase the company's branded white milk volume by 23 per cent over the next 12 months.
The expansion will increase white milk demand by 4.7 million litres and delivering the local product to more consumers across the country.
From October, Australians can expect to see the increased presence of the iconic brand in 390 Coles stores from major metro to rural and regional locations across Queensland and New South Wales.
Norco chief executive officer Michael Hampson said the expansion will support key farmer objectives and ensure local dairies are sustained well into the future.
“The expansion of Norco branded fresh milk into 390 Coles stores across Queensland and New South Wales will create increased demand from our loyal consumers and provide our farmers with confidence in the future” Mr Hampson said.
“We can’t thank our customers enough for their overwhelming support, their purchasing power has resulted in more product availability which supports farmers and allows more to experience the high-quality farm-fresh difference that has made Norco famous over the last 125 years.”