AUSTRALIAN powdered milk company Camperdown Dairy International has introduced a new laser coding system to enable customers in both the Australian and international markets to confirm the authenticity of their premium Australian-made products such as infant formula.
Camperdown Dairy International (CDI) general manager – powder division, Gavin Evans, announced today the company has also commissioned a new contamination proof lid and spoon system in addition to laser coding technology to guarantee authenticity.
“Camperdown customers have always been assured that our infant formula sourced from local Australian dairy farms is among the safest available anywhere in the world.
“These added new safeguards of a laser coding and the contamination proof lid with built in spoon offer adds peace of mind for consumers that what they are buying is the authentic Camperdown product and free from the threat of contamination,’’ Mr Evans said.
Mr Evans said a contamination threat to a major dairy company and farmers group in New Zealand last November and events in China had heightened consumer awareness about infant formula safety.
“The market has called for some form of defence against counterfeiting and the risk of contamination,’’ he said.
“By laser printing unique codes on the bottom of each tin, we are taking steps to combat this problem in what we believe is the first form of bulk serialisation for individual products in Australia.”
The system generates a unique code printed by precision fibre-optic laser on each tin, providing Camperdown and its customers with full traceability across the supply chain and direct access to health and safety information specific to each product at the touch of a button.
Using a mobile phone at the point of sale, the customer can scan the QR code to access important information about the individual tin such as manufacture date, expiry, batch numbers, where the product has come from as well as company information and contact details.
In addition, the system provides Camperdown, and their distributors in various markets, with unique opportunities to market directly to existing and potential customers during this mobile phone based validation process. This increases direct customer interaction and facilitates cross product marketing and promotional activities.
“Camperdown has always been conscious of the fact we are dealing with a very sensitive product in the manufacture of infant formula,’’ Mr Evans said.
“We go to great lengths to ensure all Camperdown products are manufactured to the highest food quality standards, the tamper proof lids being an extension of our commitment to world best practice.
“Ingredients are sourced from local dairy farms which gives us the ability to control and monitor the quality of products throughout the supply chain to ensure consistent and safe products of the highest quality,’’ he said.
Source: Camperdown International