Tuesday, 08 December 2015 11:26

Camperdown launches new safety technology for infant formula

Written by  Rural News Group

AUSTRALIAN powdered milk company Camperdown Dairy International has introduced a new laser coding system to enable customers in both the Australian and international markets to confirm the authenticity of their premium Australian-made products such as infant formula.

Camperdown Dairy International (CDI) general manager – powder division, Gavin Evans, announced today the company has also commissioned a new contamination proof lid and spoon system in addition to laser coding technology to guarantee authenticity.
“Camperdown customers have always been assured that our infant formula sourced from local Australian dairy farms is among the safest available anywhere in the world.
“These added new safeguards of a laser coding and the contamination proof lid with built in spoon offer adds peace of mind for consumers that what they are buying is the authentic Camperdown product and free from the threat of contamination,’’ Mr Evans said.
Mr Evans said a contamination threat to a major dairy company and farmers group in New Zealand last November and events in China had heightened consumer awareness about infant formula safety.
“The market has called for some form of defence against counterfeiting and the risk of contamination,’’ he said.
“By laser printing unique codes on the bottom of each tin, we are taking steps to combat this problem in what we believe is the first form of bulk serialisation for individual products in Australia.”
The system generates a unique code printed by precision fibre-optic laser on each tin, providing Camperdown and its customers with full traceability across the supply chain and direct access to health and safety information specific to each product at the touch of a button.
Using a mobile phone at the point of sale, the customer can scan the QR code to access important information about the individual tin such as manufacture date, expiry, batch numbers, where the product has come from as well as company information and contact details.
In addition, the system provides Camperdown, and their distributors in various markets, with unique opportunities to market directly to existing and potential customers during this mobile phone based validation process. This increases direct customer interaction and facilitates cross product marketing and promotional activities.
“Camperdown has always been conscious of the fact we are dealing with a very sensitive product in the manufacture of infant formula,’’ Mr Evans said.
“We go to great lengths to ensure all Camperdown products are manufactured to the highest food quality standards, the tamper proof lids being an extension of our commitment to world best practice.
“Ingredients are sourced from local dairy farms which gives us the ability to control and monitor the quality of products throughout the supply chain to ensure consistent and safe products of the highest quality,’’ he said.

Source: Camperdown International

More like this

China cuts infant formula suppliers

China has imposed strict accreditation criteria on suppliers of infant formula which has cut access to hundreds of former suppliers.

China is seeking an integrated supply chain, according to Keith Woodford, professor of agribusiness at New Zealand’s Lincoln University, who is currently in China working on agribusiness projects.

“They want to see companies that have control of the supply chain from the time the milk comes out of the udder of the cow right through to the final formulation, and they want to be able to talk to one person who has control and who can make decisions and report on the whole supply chain,” Prof Woodford said.

“In the infant formula area there are many sensitive issues in regards to the health of small babies.

“They simply want a few large scale companies they can be confident have total systems in place which they can monitor. “But when you have 60 or 100 different brands coming into China, they are saying this is hopeless for guaranteeing food safety.”

A 2008 scandal in which domestic milk was deliberately adulterated with melamine, a byproduct of coal, in order to fake protein tests is still hurting Chinese dairy producers more than five years on.

Foreign infant formula brands now account for half the market, up from about 30% before the revelation that at least six infants had died and 300,000 were made ill after drinking tainted formula.

Since then, Chinese parents have snapped up infant formula with any international connection, allowing foreign brands to charge a hefty premium and spawning a homegrown industry of smugglers hauling boxes of formula into the country.

The new rules require dairy products produced overseas to be registered with the quality watchdog, or be barred from entry at China’s ports.

A second regulation requires all formula sold in China to carry Chinese-language labelling affixed at the source.

China imported a record 1m tons of milk powder last year. In the first quarter of this year, imports rose nearly 24% to 240,000t.

One of the biggest beneficiaries from Chinese consumer’s decision to source imported formula has been New Zealand, and their suppliers will feel the brunt as a result.

There are currently 127 NZ companies supplying infant formula to China, and these will be reduced to six.

“There have been a lot more tiny infant formula companies out of New Zealand than anywhere else,” Prof Woodford said.

“Switzerland has only a few very big companies, including the likes of Nestle, but New Zealand has had a proliferation of small-scale companies.

“It has this huge proliferation of brands specifically for China.”

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