The Kiewa Country brand has a new owner with Murray Goulburn selling it to Kyabram dairy company, Kyvalley Dairy Group.
The agreement will see the Kiewa Country brand re-launched after it was closed down, in July, as part of Murray Goulburn’s staged closure of their Kiewa factory.
Kyvalley director, Wayne Mulcahy, said the next step is to talk to Kiewa locals to see if there is enough interest to make the brand profitable.
The company plans to send staff to the Kiewa area to meet all Murray Goulburn distributors and introduce the company.
“Our view is to meet and discuss with potential customers and explain who we are and find the support for re-launching the brand. If there’s enough interest we’d send it up to that region,” he said.
Despite Murray Goulburn struggling, this did not seem to put off the Kyabram company from purchasing a brand that produced low fat, full cream and skim milks, a flavoured milk range and thickened cream.
“There are a couple of reasons (why we bought it). One is because we live and work in northern Victoria. It’s a northern region brand and the opportunity to purchase was a once-only opportunity so it made sense to buy it.
“The second part is we are rapidly growing and this will lead to more staff and work in the region.
“We thought we could do something positive in the dairy industry in the face of Murray Goulburn. It will be good for the farming community and good for northern Victoria,” Mr Mulcahy said.
The Kyabram business intends to get most of their extra milk intake from northern Victoria but have had farmers from the Kiewa Valley express interest in supplying.
The sale price of the Kiewa brand was not disclosed.